Munich, 31 January 2017 –
As early as 2025, the so-called millennials will account for 75 per cent of the working population. Those, who were born between 1980 and 1999 officially belong to the first generation of Digital Natives with high affinity for technology in their every day lives. Ownership is not a priority for them anymore; sharing economy however is a matter of course.
In collaboration with the innovation platform SoonSoonSoon, Allianz Worldwide Partners (AWP) has analysed further developments, which move this generation. With this study, current trends were identified, which will change our way to live, work and travel in only a few years time. A number of companies have already reacted to these trends; the users are secured through the insurance benefits of the cooperation partner AWP.
- Relational Mobility Making individual ownership temporarily available to others is a typical characteristic of the sharing economy. Digitalisation and modern technology offer new chances to share and collaboratively utilize resources. This enhances the opportunities for personal mobility and generates new models of modern life. They are based on relationships between people, who share a conviction. The following example shows, how this trend is already being lived in practice today: People, who park their car at major airports in Paris can make money during their absence by making their car available to arriving passengers. They not only save parking fees, but also polish their holiday budget. (1)
- Experiential Mobility While arrival time has been lost time for some people so far, travel time can soon be easily turned into an adventure. The airplane manufacturer Airbus soon wants to offer their guests virtual reality helmets. This is how people can overcome their fear of flying, by virtually discovering the destination before arrival or by working in an imaginary office. This does not only help against the fear of flying, but also against boredom. (1)
- Smart Cities Public transport will work without fixed time schedules or set stops in the future. Transport vehicles will be guided by our individual needs and not by the specifications of the transport companies, as before. This is how the American company Bridji has already built up a minibus-fleet in Boston and Kansas. The routes of those buses are adapted to the needs and wishes of the passengers. Stops can be booked directly via smart phone. (1)
- Modular Life Nowadays, it is not unusual to work independently from place and time via smart phone and laptop. What sounds like music of the future, can already be the norm tomorrow: a business trip with the hotel room in your luggage. This is what the Suisse architecture and design office Conceptual Devices has developed together with Hotello. They designed a room of four square meters, which fits into a suitcase; including a bed, a desk and a wardrobe. (1)
Tomorrow starts today As the leading provider of social insurances for travel, leisure and stays abroad, AWP anticipates future needs and customizes its products, services and offers accordingly. Olaf Nink, general representative of AWP P&C S.A., knows where the journey is heading: „Innovation is a major component of our DNA. This is the only way we can offer tomorrow’s services just in time.“
In a world of digitalisation and through the change in mobility needs, new demands are emerging. Sharing is the new possessing, no matter if talking about a car, flat or a personal experience. This lifestyle offers many chances for a more efficient and sustainable way of life; it meets the peoples’ wishes for individual and authentic adventures. Our mobility is turned upside down. But when people share their possessions with strangers, on the one hand the need for trust grows; on the other hand new demands arise, like tailor-made insurance policies.
This is why AWP has already established cooperation with the private car-sharing platform Drivy. Drivy should be seen as a kind of Air BnB for cars, which can be privately let – easy and simple. Security is provided by AWP, insuring the cars for the rental period. (1)
There are similar offers for mobile homes. Share a camper for example is the right platform for travellers, who want to remain flexible. They can rent mobile homes or caravans for authentic and individual travel experiences from a private person. AWP, the partner for insurance services, here again offers a customised consulting package: The lessee automatically acquires the respective benefits at no extra cost. (1)
Spending holidays in private apartments instead of hotels is another trend, resulting from an increased need for individual travels. Wimdu has reacted to this demand: The portal connects private guests and hosts and therewith ensures an authentic holiday experience. Being the official partner of Wimdu, AWP provides the appropriate insurance coverage. (1)
The results of the study of SoonSoonSoon and Allianz Worldwide Partners was prepared and uploaded to the following website: 1
